It’s been two years since I made the decision to give the middle finger to “settling” and “doing things the normal way.” And maybe it sounds crazy to everybody else, but I actually still love my job.

Because the truth is, a lot of us settle for less. Less than what we really want. Less than we deserve. Less than the bare-fuck-minimun. 

So I’ve compiled a list of all the Q’s I think about when writing copy. This goes for websites, sales pages, ads, emails…you name it.

Your business doesn’t need to make 6 or 7-figures. THERE I SAID IT.